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Thursday, October 01, 2009: ‘Tis the Season for Healthy-Looking Skin
Holiday Skin-Saving Tips from Holistic Skincare Expert Terri Lawton and H2O Plus

The winter months are a time to celebrate with family and friends. However, with holiday merriment comes skin-damaging factors, such as stress, and overindulgence in food and alcohol. Combined with harsh winter weather, these elements can wreak havoc on the complexion, leaving it looking dull and dehydrated. Terri Lawton, a renowned holistic skincare and wellness expert, says nourishing the skin with all-natural formulas, such as H2O Plus’ Sea Pure™ collection, is essential. Here, Lawton shares her expert advice on keeping the skin revitalized during the hustle and bustle of the holiday season.

Mastering Plans
“The hectic pace of the holidays coupled with long work hours are common stressors in people’s lives,” says Lawton. “In turn, these increasing stress levels create insufficient oxygen, alkalinity and vitality in the body and skin, leading to the deterioration of healthy skin cells—and ultimately, premature aging.” To help revitalize the skin, Lawton recommends H2O Plus’ new all-natural Sea Pure™ collection for the face and body. Sea Pure™ skincare combines powerful deep-sea ingredients with the company’s breakthrough youth-renewing science to boost skin’s sirtuin levels. These protein enzymes help awaken the body’s natural inclination to create healthy new skin cells and stimulate collagen production for visibly smoother, firmer-looking skin. Fortified with revitalizing sea lavender, emollient botanical extracts and the soothing essence of lavender, Sea Pure™ bodycare renews the skin’s surface, naturally purifies and deeply conditions.

Food For Thought
“Feasting on foods rich in sugar can leave both the face and body dehydrated,” Lawton says. “Be sure to increase water consumption and minimize alcohol intake during the holidays to keep skin well-nourished. If you choose to indulge in sweets, opt for dark chocolate, which is actually low in sugar and high in antioxidants.” According to Lawton, daily use of Sea Pure™ will help keep the skin looking healthy throughout the season. “Dull-looking skin is an outward indication of the stress and any poor nutrition that we’re managing internally,” Lawton says.” For instant rejuvenation, Lawton recommends Sea Pure™ Gentle Refining Polish, which is formulated with exfoliating bamboo extract and hydrating sea moss to help visibly fade the look of fine lines and signs of fatigue, and Sea Pure™ Renewing Prep Tonic to ready skin for hydration. For daytime moisture, Lawton suggests using a formula with broad-spectrum sun protection, such as the Sea Pure™ Sheer Lotion SPF 15, coupled with the Sea Pure™ Perfecting Eye Cream, and Sea Pure™ Deep Moisture Cream for nighttime recovery.

Outer Limits
“The dry winter climate threatens to strip our skin of its naturally protective oils,” Lawton says. For an extra dose of deep conditioning during these moisture-depleting months, Lawton recommends Sea Pure™ bodycare. Each formula contains essential botanical oils blended with naturally purifying agents derived from the sea. “Natural oils are known for their soothing and balancing properties,” says Lawton. “Often considered the most healing part of the plant, these master rejuvenators carry enzymes that help them easily absorb into the skin.” Sea Pure™ Purifying Body Mud helps enhance the body’s circulation and detoxification process. This aromatic mineral mud mask is enriched with reviving sea lavender to help eliminate impurities, and sunflower oil to replenish dry skin. For added moisture from jojoba oil and shea butter, Lawton advises layering the Sea Pure™ Finishing Body Silk over Sea Pure™ Replenishing Body Cream. “Essential oils are not only intensely moisturizing, they act as a natural shield between the skin and the outside elements,” Lawton says. “They are among the purest, most effective sources of moisture available to us.”

H20 Plus’ entire collection of sea-derived skincare, spa, bath, gifts and accessories can be found through the company's North American retail stores, at h2oplus.com or by calling 1-800-242-2284.
SEA PURE™ SKINCARE
Creamy Facial Cleanser : $20.00 US/$25.00 CAD
Renewing Prep Tonic: $18.00/$22.50 CAD
Gentle Refining Polish: $30.00/$37.50 CAD
Sheer Lotion SPF 15: $40.00/$50.00 CAD
Deep Moisture Cream: $40.00/$50.00
Perfecting Eye Cream: $32.00/$40.00

SEA PURE™ BODYCARE
Cleansing Body Oil: $22.00/$27.50 CAD
Reviving Body Buffer: $27.00/$33.75 CAD
Purifying Body Mud: $20.00/$25.00 CAD
Replenishing Body Cream: $26.00/$32.50 CAD
Finishing Body Silk: $22.00/$27.50 CAD

For more information on H2O Plus, please contact Kerri Lee Ross or Denise Kreft of Siren PR at 212.625.3500 or Kerri@sirenpr.com/Denise.Kreft@sirenpr.com


Monday, September 14, 2009: Marie Claire
The Doctor Is In

Marie Claire notes Sea Pure Gentle Refining Polish addresses the seasonal shift that is wreaking havoc on the skin. Shop Now!


Monday, September 14, 2009: WWD
H2O Plus Unveils Natural Side-by Andrea Nagel

WWD notes Sea Pure as the first major launch of the all-natural collection of face and body products for H2O Plus!


Thursday, July 30, 2009: Lather in the Latest Hair Care
Introducing Sea Salt Hair Care Collection from H2O Plus

Let each shower be a sensory experience with the fresh, new hair care collection from H20 Plus. An addition to H20 Plus’ best-selling Sea Salt body care offerings, the line includes Sea Salt Replenishing Shampoo to strengthen and restore hair, as well as Sea Salt Nourishing Conditioner to hydrate and add shine. Formulated with Sea Salt and Blue Sea Kale, these ingredients work together to protect and restore locks that have become dull and dry. The duo works in synergy to maintain hair’s healthy condition for tresses that are hydrated and silky to the touch.

Pure Sea Salt delivers essential minerals and moisture to hair, while providing it with a light, therapeutic fragrance. It contains nearly 80 mineral elements the body needs, including Calcium, Iodine, Magnesium and Potassium to draw out harmful toxins. Blue Sea Kale, a marine botanical found exclusively on the shores of Brittany, France shields hair fibers from heat and blow-drying. Found deep within the sea, this unique plant botanical also protects color-treated hair and helps prevent hair breakage. Hair will look well conditioned and moisturized.

H20 Plus Sea Salt Replenishing Shampoo is the first step to healthy, hydrated hair. Specially formulated with pure sea salt and marine botanicals, the ultra-hydrating cream cleanser helps to gently remove impurities while adding moisture to dry strands. Blue Sea Kale smoothes the hair cuticle and increases hair elasticity to prevent breakage, while Vitamin E and Aloe nourish locks with essential nutrients. The shampoo’s light scent will invigorate the senses, with notes of cool ocean breezes.

H20 Plus Sea Salt Nourishing Conditioner packs a restorative blend of sea salt, vitamins and minerals to revitalize hair. Exotic Blue Sea Kale smoothes the hair cuticle and increases elasticity to help prevent breakage. After shampooing with Sea Salt Replenishing Shampoo, massage the rich conditioning formula into hair and scalp. Leave in for two to five minutes while the ingredients work to repair hair. Hair will be hydrated and shiny, compliments of the ocean.


Thursday, July 30, 2009: A GLASS OF WATER FOR YOUR SKIN
Introducing H2O Plus Face Oasis™ Ultra Hydrator

Quench dry skin’s thirst with Face Oasis™ Ultra Hydrator, the latest addition to the H20 Plus Oasis™ Collection. In celebration of their 20th Anniversary, H20 Plus, the originator of oil-free hydration with beneficial sea botanicals, is introducing a ultra-hydrating version of the brand’s best-selling Face Oasis™. The oil-free gel supplies skin with intense moisture through natural marine extracts and a hydrating antioxidant blend.

Unlike, heavy, oil-based moisturizers on the market, Face Oasis™ Ultra Hydrator is a lightweight, water-based gel that is quickly absorbed into the skin, providing a refreshing dose of hydration. It can be used in the morning or at night and protects skin against daily environmental elements and dehydration. Advanced bio-marine extracts in the gel provide instant, intense moisture that leaves skin firmer, plumper and more youthful. The gel also contains Nutri-spheres that help to deliver a powerful dose of Polyvitamin Profusion; a hydrating synthesis of antioxidants that help diffuse free radical damage. Face Oasis™ Ultra Hydrator’s skin-illuminating texture revives a dull complexion, leaves skin looking and feeling fresh, dewy and hydrated.

Designed to synergistically work with all Oasis™ moisturizers by delivering advanced marine technology with antioxidant protection, Face Oasis™ Ultra Hydrator can be combined with the Oasis™ Intensive Hydrating Booster Serum to deliver super-powered moisture. For those with dryer skin, or during colder temperatures, the Ultra Hydrator can be used as an alternative to Oasis™ Hydrating Treatment.


Face Oasis™ Ultra Hydrator Key Ingredients:

Sea Mineral Complex™ – H2O Plus’ exclusive system, designed to deliver key ingredients to the skin, is comprised of sea-derived Sodium, Magnesium, Potassium and Calcium.

Bio-Marine Extracts: Fucus Serratus Extract – A hydrating blend of anti-aging marine extracts sourced from brown algae that improves skin’s texture and firmness, while protecting its natural barrier. Skin is more resilient against external influences and environmental damage is reduced.

Hydrating Marine Blend (wakame, sea lettuce, sea fennel) – Marine botanicals deliver an intense level of moisture to protect, nourish and replenish skin.

Polyvitamin Profusion: Vitamin Complex (vitamins A, B, C and E) – Contains vitamins to increase the skin’s elasticity and antioxidant properties to promote cell repair and prevent against future damage.

ProVitamin B5 – A vitamin B complex that has moisturizing properties to help restore and maintain skin’s natural moisture. A cellular nutrient with anti-inflammatory properties, it also soothes, hydrates and tightens the skin.

H20 Plus’ entire array of sea-derived skincare, spa, bath, gifts and accessories can be found through the company's North American retail stores, the company website at www.h2oplus.com, or by calling 1-800-242-2284. Face Oasis™ Ultra Hydrator: $40.00 US

For more information on H20 Plus please contact Kerri Lee Ross or Denise Kreft of Siren PR at 212.625.3500 or Kerri@sirenpr.com/Denise.Kreft@sirenpr.com


Friday, June 05, 2009: Seventeen
Meltproof Your Makeup

Feeling greasy in the heat? Don't sweat it! Seventeen magazines recommends Sea Clear T-zone Mattifier to make your look last all day. Shop Now!


Friday, June 05, 2009: Harper’s Bazaar
Summer Beauty Secrets

Want to look great for summer? Harper’s Bazaar notes the After Sun Body Serum as a BEAT-THE-HEAT must-have. Learn More!


Monday, May 11, 2009: Have Fun In the Summer Sun
Introducing the Sun Care Collection from H2O Plus Learn More!

Safely enjoy the summer sun with the new H20 Plus Sun Care Collection. Comprised of SPF 30 FACE, SPF 45 BODY and After Sun Body Serum, all products have an advanced form of sunscreen protection to protect the skin from the harmful, anti-aging effects of the sun. Also,H20 Plus’ new Sunless Tan FACE and Sunless Tan BODY give skin a virtually flawless and natural-looking tan.

H20 Plus SPF 30 FACE is a weightless lotion that protects against UVA and UVB rays and can be worn alone or under makeup. Water-resistant and sweat proof, it is formulated with sea algae and antioxidant vitamins to help provide powerful protection against UV damage by environmental elements.

H20 Plus SPF 45 BODY is water-resistant, sweat proof and provides strong coverage against UVA and UVB rays in the sun or at the beach. Formulated with sea algae and antioxidant properties, the lightweight lotion provides powerful protection against UV-induced skin damage.

H20 Plus After Sun Body Serum is a premium soothing formula that moisturizes sun-soaked skin. Silky-soft and oil-free, it refreshes and cools parched summer skin. The serum contains anti-oxidant vitamins derived from sea botanicals that reduce skin’s irritation after it has been overexposed to the sun, while protecting it from further environmental damage. Applied to the skin after sun exposure, the serum helps hydrate and heal dehydrated and/or sun burned skin. The serum can also be applied daily as a moisturizer to extend the life of a natural tan.

Sun Care Collection Ingredients:
Atermonas Ferment Extract — Rich in minerals, proteins and amino acids, this marine-sourced skin conditioner is known to reduce irritation and inflammation
Aloe Barbadensis Leaf Juice — A historically known skin healer, it soothes and relieves skin discomfort

H20 Plus Sunless Tan FACE adds a healthy and natural-looking color to the complexion. The lightweight and oil-free formula delivers an even, sun-kissed glow to the face and décolletage. The lotion contains a combination of DHA and marine derived self-tanning ingredients with a pleasant smelling formula that works with the skin to add a bronzed radiance and extends the longevity of a tan.

H20 Plus Sunless Tan BODY delivers a rich, warm hue immediately upon application with its tinted formula to see exactly where the product is applied to avoid misapplication and streaking. The DHA formula works with skin’s natural color to deliver a bronzed glow all over.

Sunless Tan FACE and Sunless Tan BODY Ingredients:
Dihydroxyacetone — The most effective self-tanning ingredient available, it is a colorless sugar that interacts with skin cells on the epidermis, producing the appearance of a suntan
Algin and Magnesium Sulfate — Obtained from Laminaria dgitata, abrown seaweed, these marine-derived self-tanning ingredients increase melanin synthesis on the skin to produce darker skin pigmentation

H20 Plus’ entire array of sea-derived skincare, spa, bath, gifts and accessories can be found through the company's North American retail stores, the company website at www.h2oplus.com, or by calling 1-800-242-2284.

For more information on H20 Plus please contact Kerri Lee Ross or Denise Kreft of Siren PR at 212.625.3500 or Kerri@sirenpr.com/Denise.Kreft@sirenpr.com


Tuesday, April 28, 2009: An Exotic Burst of Fresh Fruit for the Shower
Introducing the Pina Passion Collection from H2O Plus

Transform an ordinary bath experience into a multi-sensory affair with H20 Plus’ latest additions to the popular Bath Exotics Collection. Designed to jumpstart your day, Pina Passion Shower Gel and Pina Passion Body Balm are moisture-rich formulas infused with a fragrant burst of exotic tropical fruits. Formulated with fruit extracts and vitamins, the products’ natural ingredients condition and protect skin.

With a juicy burst of fresh-cut pineapple slices, complemented by hints of succulent strawberry and soft vanilla, Pina Passion Shower Gel is the ultimate morning pick-me-up. An energizing and fragrant body cleanser, the shower gel is enriched with a conditioning Vitamin E formula to gently wash away impurities without the drying effects of soap or harsh ingredients.

Pina Passion Body Balm invigorates the senses with the scent of fresh-cut pineapple complemented by strawberry and vanilla notes. The aromatic lotion combines marine extracts, emollient shea butter and soothing aloe vera to help nourish skin while smoothing dryness away. Fortified with Vitamin E, the body balm helps to soften and moisturize skin.

Pina Passion Ingredients:

Shea Butter — Derived from the shea nut, it is an excellent natural moisturizer that soothes and protects skin from environmental damage. Restores skin suppleness, increases moisturization and improves the appearance of dry skin.

Aloe Vera — A cellular nutrient, it is a natural moisturizer derived from the aloe plant with power to heal, soothe and moisturize skin. With anti-inflammatory properties aloe vera promotes hydration, as well as the tightening of the skin.

Vitamin E — A powerful antioxidant that promotes moisturization by making skin soft and helps prevent cell membrane damage in the tissues.

Natural Fruit Extracts (Kiwi, Apricot, Orange Peel, Lemon Peel)— Known for their purifying and cleansing properties, they tone the skin leaving the body refreshed and invigorated.

H20 Plus’ entire array of sea-derived skincare, spa, bath, gifts and accessories can be found through the company's North American retail stores, the company website at www.h2oplus.com, or by calling 1-800-242-2284.

Pina Passion Shower Gel: $9.00 US Pina Passion Body Balm: $11.50 US

For more information on H2O Plus, please contact Kerri Lee Ross or Denise Kreft of Siren PR at 212.625.3500 or Kerri@sirenpr.com/Denise.Kreft@sirenpr.com.


Tuesday, April 28, 2009: Spring Cleaning
Introducing the latest Anti-Acne Treatments from H2O Plus

Say goodbye to unsightly blemishes and hello to clear, radiant skin with H20 Plus’ newest additions to their popular Anti-Acne Collection — Anti-Acne Clarifying Face Wash and Anti-Acne Clarifying Spot Treatment. Both treatments work with the H20 Plus’ Sea Clear™ and Anti-Acne Collections to help heal acne and reduce oil production.

Anti-Acne Clarifying Face Wash is a deep cleansing treatment formulated to reduce, control and prevent future acne breakouts. Its triple action formula contains salicylic acid to remove pore-clogging impurities and ginger, which offers natural anti-bacterial properties. The cleanser contains H20 Plus’ exclusive oil-controlling sea based complex that provides astringent properties, while reducing the production of excess oil.

Anti-Acne Spot Treatment provides an instant and targeted solution to acne concerns. The advanced formula safely heals blemishes at-home or on-the-go. Containing a high dosage of salicylic acid, oil-controlling mineral algae and ginger, the treatment promotes clear, blemish-free skin.

Anti-Acne Collection Ingredients:

Sea Mineral Complex™ – The transportation system that delivers water, minerals, enzymes, amino acids and vitamins to the skin. It also holds moisture that the body naturally produces and is comprised of sea derived sodium, magnesium, potassium and calcium.

Salicylic Acid – A beta-hydroxy acid that exfoliates surface skin cells to help unclog pores and reduce acne breakouts

Oil-controlling marine blend (Gigartina and Macrocystis Pyrifera) – An exclusive H20 Plus marine algae blend that provides natural astringent properties while helping to reduce excess oil

Ginger marine complex - Known for its anti-inflammatory and antibacterial properties

H20 Plus’ entire array of sea-derived skincare, spa, bath, gifts and accessories can be found through the company's North American retail stores, the company website at www.h2oplus.com, or by calling 1-800-242-2284.

Anti-Acne Clarifying Face Wash: $18.00 US/$22.50 CAD Anti-Acne Clarifying Spot Treatment: $14.00 US/@17.50 CAD

For more information on H20 Plus please contact Kerri Lee Ross or Denise Kreft of Siren PR at 212.625.3500 or Kerri@sirenpr.com/Denise.Kreft@sirenpr.com


Monday, April 06, 2009: Nylon
A Current Affair-by Holly Siegel

No Botox alternatives for this one! Nylon magazines notes a much more viable and painless way to plump the skin around the eyes. Sea Results Instant Eye Power Patches Learn More!


Wednesday, April 01, 2009: People StyleWatch
Nothing Over $10

People StyleWatch notes Tango Mango Shower & Bath Gel as a great beauty treat in bright shades for under $10! Shop Now!


Friday, March 20, 2009: Elle Canada
Face Off-by Michelle Villett

Looking to minimize your pores, then check out our must-have Sea Clear Pore Refining Serum recommended by Elle Cananda. Shop Now!


Wednesday, March 11, 2009: Visible Results You Can Sea
Introducing the Sea Results Collection from H2O Plus Learn More!

Advanced Anti-Aging Treatments from H20 Plus Introducing Sea Results™ Daily Defense Serum, Sea Results™ Wrinkle Release Pen and Sea Results™ Instant Power Patches

Reveal a more youthful and radiant complexion with H20 Plus’ newest anti-aging treatments. Developed to work in synergy with the existing Sea Results™ Collection, Sea Results™ Daily Defense Serum, Sea Results™ Wrinkle Release Pen and Sea Results™ Instant Power Patches are advanced formulas that use the latest technology combined with sea-derived ingredients.

A powerful anti-aging treatment that helps to fight visible signs of aging, Sea Results™ Daily Defense Serum’s unique Peptide Fusion TechnologyÔ boosts collagen levels and reduces the depth of fine lines and wrinkles. Packed with nourishing marine botanicals, Sea Results™ Daily Defense Serum leaves skin feeling plumper and firmer. Used daily prior to moisturizers, the serum infuses skin with a more youthful and radiant glow.

A wrinkle reducing formula in a convenient, portable click pen, Sea Results™ Wrinkle Release Pen treats and prevents the formation of deeply creased areas around the eyes, mouth, forehead and upper lip. Fortified with high levels of H20 Plus’ exclusive Peptide Fusion TechnologyÔ blend and sea-derived botanicals, the pen reduces the appearance of fine lines and wrinkles with daily-targeted application.

Breakthrough technology in an innovative micro-current patch platform, Sea Results™ Instant Power Patches deliver moisture and hydration through the skin and immediately plump fine lines and wrinkles. Embedded within each patch is H20 Plus’ anti-aging hydrogel formula which penetrates deep into the skin’s layers using a gentle surge of energy. To use, apply to eye area and leave on for twenty minutes. When combined with daily applications of Sea Results™ Wrinkle Release Pen and Sea Results™ Eye Defenses Fortifying Serum, the patch provides long terms results and offers a dermatologist-spa experience at home.

Sea Results™ Daily Defense Serum Benefits:
· Daily use reveals firmer, plumper and younger looking skin
· Skin is infused with a proprietary Peptide Fusion TechnologyÔ that boosts collagen levels reducing fine lines and wrinkles
· Anti-aging marine botanicals nourish, hydrate and protect

Sea Results™ Wrinkle Release Pen Benefits:
· Exclusive Peptide Fusion TechnologyÔ plumps problem areas of the skin
· Contains peptides and proteins to assist in restoring collagen levels
· Enhances long-term results and fortified with sea derived anti-aging botanicals
· Treats and prevents the formation of deeply creased areas around the eyes, mouth, forehead and upper lip

Sea Results™ Instant Power Patches Benefits:
· Uses latest technology to deliver anti-aging ingredients and hydration to the sensitive eye area
· Unique advanced technology delivers moisture throughout skin, immediately plumping fine lines and wrinkles
· Visible results after one use

Sea Results™ Daily Defense Serum and Wrinkle Release Pen Ingredients:
· Peptide Fusion TechnologyÔ - Known as a cosmetic alternative to Botox
· A powerful duo of anti-wrinkle tripeptides and hexapeptides with Botox-like activity
· Helps reduce the depth of expression wrinkles
· Composed of natural amino acids
· Topically targets the wrinkle-formation mechanism
· Reduces the depth of wrinkles caused by the contraction of muscles


Anti-Aging Algae Blend H20 Plus exclusive hydrating sea-derived blend
· Himanthalia: brown algae rich in vitamin C and minerals that have firming and antioxidant properties
· Spirulina: blue-green algae containing vitamins A, F, E and anti-oxidant properties
· Nori: red algae containing Vitamin A, rich in fatty and amino acids to firm slackened skin and reduce surface lines.


Sea Results™ Instant Power Patches Ingredients:
· Micro-current technology expedites the delivery of moisturizing actives
· Nourishing hydrogel ingredients infused within the patch deeply penetrate the layers of the skin


H20 Plus’ entire array of sea-derived skincare, spa, bath, gifts and accessories can be found through the company's North American retail stores, the company website at www.h2oplus.com, or by calling 1-800-242-2284.

For more information on H20 Plus please contact Kerri Lee Ross or Denise Kreft of Siren PR at 212.625.3500 or Kerri@sirenpr.com/Denise.Kreft@sirenpr.com


Wednesday, March 11, 2009: A Mother’s Day of Beauty
Introducing Mother’s Day Gift Sets from H2O Plus

Shower Mom with love and skin nourishing treatments on Mother’s Day with a selection of H20 Plus’ best selling spa gift sets. H20 Plus introduces the perfect ways to pamper mom with Sea Marine Gift Set, Sea Salt Gift Set, Hands and Feet Gift Set and Best of Spa Deluxe Set. These gifts sets will create an indulgent spa experience in the comfort of home.

H20 Plus Sea Marine Gift Set is composed of Sea Marine Purifying Shower Cream, Sea Marine Triple Butter Body Cream, Sea Marine Revitalizing Shampoo, Sea Marine Collagen Conditioner and Hand and Nail Cream which are housed in a chic reusable cosmetics bag. These treatments help purify and condition the skin with long-lasting, nourishing moisturization. Marine extracts boost collagen synthesis and increase epidermal hydration to provide anti-aging skincare benefits.

H20 Plus Sea Salt Gift Set contains Sea Salt Body Wash, Sea Salt Foaming Body Polish, Hydrating Body Butter, Hydrating Body Gloss and Hand and Nail Cream which are displayed in a travel-ready cosmetics bag. All treatments are made with mineral-rich European sea salt that draws toxins from the skin’s surface, replenishing nutrients and flooding skin with hydration.

Designed to soften hands and soothe soles, H20 Plus Hand and Feet Gift Set is comprised of Hand and Nail Cream, Pumice Foot Scrub, Soothing Mint Foot Rub and a Hand and Foot Accessory which come gifted in a fashionable cosmetics case. Hand and Nail Cream is packed with mineral-rich marine extracts, aloe vera and panthenol that nourish hands and nails. The foot treatments contain natural pumice scrubs that are combined with marine extract lotions to quickly slough away callused skin. The H20 Plus set gives the results of a professional manicure and pedicure, wherever and whenever she wants it.

For the “World’s Best Mom,” H20 Plus presents the Best of Spa Deluxe Set. This pampering gift set is comprised of Sea Salt Body Wash, Sea Salt Skin Smoother to exfoliate and Sea Salt Hydrating Body Butter, Hand and Nail Cream and Soothing Mint Foot Rub to provide ultimate hydration to dry, dull skin. Mom will be radiantly glowing and look like she just spent the day at a decadent spa.

H2O Plus’ entire array of sea-derived skincare, spa, bath, gifts and accessories can be found through the company's North American retail stores, the company website at www.h2oplus.com or by calling 1-800-242-2284.

For more information on H2O Plus, please contact Kerri Lee Ross or Denise Kreft of Siren PR at 212.625.3500 or Kerri@sirenpr.com/Denise.Kreft@sirenpr.com.


Tuesday, February 10, 2009: Water World
Entrepreneur Cindy Melk dove into the deep end of the beauty business-now life is going swimmingly-by Jennifer Olvera

Cindy Melk is riding a wave of success, so to speak. Her H2O Plus beauty line, which the Gold Coast resident founded in 1989, is a $100 million internatonal business, with sales that have leapt 25 percent this year-despite the economic downturn.

The first skincare company in the world to focus exclusively on water-based, oil-free products, H2O Plus received significant backing from the Goldman-Sachs Urban Investment Group and Cordova, Smart & Williams last year, allowing Melk to take the company to the next level. Melk considers the new partnership an entrepreneur's dream. "They're not interested in running the business," she says, "but they have an amazing pedigree. [The deal] paved the way-both with funding and new international contacts-to do a lot more hiring."

Not surprisingly, Melk remains busy as ever. She now oversees the Chicago-based line as chief creative officer, using her degrees in design, advertising art, photography, and package design to work on everything frm the brand's avent-garde presentation to it's vibrantly colored skin treatments. Melk is also planning to launch upwards of 30 new formulations and technological advancements each year. While the line's central focus remains its naturally derived topical treatments containing a hydrating blend of vitamins, minerals, antioxidants, and marine algae, H2O Plus has expanded to also include high-tech skincare that they say anatomically manipulates skin from the inside out. "Right now peptides are hot," says Melk, adding that she'll be introducing electrode-equipped "power patches" for eyes next year. "It's an instant gratification product that reduces wrinkles and firms, lifts and brightens skin," she explains.

When she's off the clock, the mother of two enjoys sailing and visiting as many galleries, restaurant, bars, and boutiques as her schedule allows; she's even contemplating board positions at the Museum of Contemporary Art or the Art Institute of Chicago. "I've been thinking about getting active in the arts." she says.

Somehow we think she'll ride that wave pretty well too.



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