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Wednesday, September 24, 2008: A Sweet Holiday Treat for Skin
Introducing the Limited-Edition Sugar Plum Collection from H2O Plus

This holiday season, indulge in a deliciously decadent, skin-nourishing treat with the H20 Plus Sugar Plum Collection. The moisture-rich, limited-edition collection includes Sugar Plum Purifying Shower Cream, Sugar Plum Triple Butter Sugar Scrub, Sugar Plum Hydrating Body Butter and Sugar Plum Lip Oasis™. These holiday-inspired beauty essentials polish and hydrate skin with a festive, fragrant twist. Juicy plum is brightened with burst of sun-blushed citrus for a fresh take on a holiday favorite.

Make your shower experience sparkle with the Sugar Plum Purifying Shower Cream. Infused with a restorative multivitamin complex and soothing aloe, Sugar Plum Purifying Shower Cream softens, comforts and conditions skin as it washes away impurities. The lush, fragrant lather fills the air with a purely festive scent. The decadent Sugar Plum Triple Butter Sugar Scrub completes a sweet and sensory pampering session. Natural sugar granules blend with mango, shea and cocoa butters to gently slough away dry patches while saturating skin with nourishing moisture. Both products are presented in vivid plum-hued packaging with a whimsical, holiday-inspired pattern.

Wrap skin in a luscious layer of moisture with the Sugar Plum Hydrating Body Butter. This tempting, richly hydrating cream is formulated with antioxidant vitamin E and marine-derived extracts to protect skin against aging environmental damage. The creamy silk texture and highly emollient natural oils penetrate deeply to keep skin hydrated. Skin feels supremely soft and smells perfectly sweet. Sugar Plum Hydrating Body Butter is elegantly packaged in a pearlescent tube, decked out in a festive silver pattern.

Pucker up under the mistletoe with Sugar Plum Lip Oasis™. Infused with patented marine collagen micro-spheres™, the deeply penetrating formula plumps lips up to 48 hours. Anti-aging marine algae and vitamins replenish moisture, leaving lips soft and full. The sheer wash of plum beautifully flatters all skin tones. It’s the perfect holiday hue for a season of festive gatherings.

Sugar Plum Purifying Shower Cream Benefits:
· Lush, creamy lather gently washes away impurities.
· Nourishing aloe and multivitamin complex softens, comforts and conditions skin.
· Natural plum extract delights the senses and gives skin a subtle glow.

Sugar Plum Triple Butter Sugar Scrub Benefits:
· Natural sugar granules gently polish away dead skin cells. · Rich triple butter hydrating blend provides luxurious moisture. · Antioxidant-rich plum extract naturally nourishes the skin.

Sugar Plum Hydrating Body Butter Benefits:
· Antioxidant vitamin E and marine extracts nourish and protect skin. · Highly emollient natural oils penetrate deeply to keep skin supple. · Plum extract delivers a powerful surge of anti-aging nutrients.

Sugar Plum Lip Oasis™ Benefits:
· Contains patented marine collagen micro-spheres™ to amplify volume and fullness.
· Anti-aging marine extracts and vitamins replenish moisture.
· The sheer, plum-tinted gloss is the perfect holiday hue.

Sugar Plum Collection Ingredients:

Anti-Aging Blend (Himanthalia, Spirulinu, Nori) – Boosts the effectiveness of the reparative work done naturally by the skin. Rich in a full complex of minerals, including Calcium, Potassium, Copper, Phosphorus, Magnesium and Iron.

Crithmum Maritimum – A marine botanical that supplies oxygen-rich nourishment to the skin.

Triple Butter Hydrating Blend – Shea, Cocoa and Mango Butter are combined to provide ultra-luxurious, long-lasting hydration.

Multivitamin Complex (Vitamins A, C and E) – Increases the skin’s elasticity and reduces the visible signs of cellular damage while antioxidant properties repair and prevent cell damage in the tissues.

Zostera Marina Extract – A marine botanical that helps accelerate collagen synthesis and increase epidermal water to maintain skin hydration.

H20 Plus’ entire collection of sea-derived skincare, spa and bath products, gifts and accessories is available at the company’s North American retail stores, through the company's website (www.h2oplus.com) or by calling 1-800-242-2284.

For more information on H2O Plus, please contact Kerri Lee Ross or Denise Kreft of Siren PR at 212.625.3500 or Kerri@sirenpr.com/Denise.Kreft@sirenpr.com.


Wednesday, July 16, 2008: Advanced Body Care Treatments with Anti-Aging Benefits
Introducing the Sea Marine Collection from H20 Plus

Enhance your shower experience with the restorative scent of the sea. H20 Plus’ Sea Marine collection is composed of the Sea Marine Purifying Shower Cream, Sea Marine Triple Butter Sugar Scrub, Sea Marine Triple Butter Body Cream, Sea Marine Intensive Hair Repair Conditioner and Sea Marine Shower Scent. All treatments help purify and condition the skin with long-lasting, skin nourishing moisturization. Marine extracts help boost collagen synthesis and increase epidermal hydration to provide anti-aging skincare benefits. The light aromatherapy scent, luxurious textures and natural marine and plant ingredients create a pampering spa experience at home.

Packed with Sea Mineral Complex™ and aloe, Sea Marine Moisturizing Shower Cream hydrates, purifies and cleanses the skin. The revitalizing lather washes away impurities and leaves the body with a fresh, uplifting eucalyptus scent. When used in tandem with Sea Marine Triple Butter Sugar Scrub, dry skin is sloughed away leaving skin supple and visibly younger.

Anti-aging marine botanicals found in Sea Marine Nourishing Body Cream, provide superior antioxidant protection against environmental stress. Derived from Himanthalia, Spirulina and Nori, these marine derived ingredients boost the effectiveness of the reparative work done naturally by the skin and helps strengthen the skin’s own protective barrier.

A moisture-rich conditioning treatment for damaged hair, Sea Marine Intensive Repair Conditioner has anti-fade color therapy to restore and repair the condition of chemically-treated hair. This advanced conditioner is formulated to restructure and protect stressed hair, preventing keratin breakdown and restore protein metabolism in the roots.

Complete the H20 Plus Sea Marine spa-at-home experience with a spritz of Sea Marine Shower Scent. Stimulating the senses and relieving tension, the aroma recalls the clean, fragrant air of the sea.

Sea Marine Moisturizing Shower Cream Benefits:
· Provides lush lather to cleanse away impurities.
· Gently softens, comforts and conditions skin leaving it soft and supple.

Sea Marine Triple Butter Sugar Scrub Benefits:
· Natural sugar gently polishes away dead skin cells
· Rich triple butter ingredients provide luxurious moisturization.

Sea Marine Nourishing Body Cream Benefits:
· Delivers long-lasting hydration improving the appearance of dry skin
· Ingredients promote tightening of the skin minimizing the signs of aging.

Sea Marine Intensive Repair Conditioner Benefits:
· Strengthens and nurtures chemically treated or damaged hair.
· Nourishes and deeply conditions locks, increasing color life and vibrancy.

Sea Marine Shower Scent Benefits:
· Enhances the bathing experience with a revitalizing, fragrant burst of a eucalyptus, sea marine aroma
· Promotes deep-breathing to relieve the feeling of tension

Sea Marine Collection Ingredients

Sea Mineral Complex™ – H20 Plus’ exclusive system, designed to deliver key ingredients to the skin, is comprised of sea-derived Sodium, Magnesium, Potassium and Calcium.

Anti-Aging Blend - (Himanthalia, Spirulinu, Nori) Boosts the effectives of the reparative work done naturally by the skin. Rich in a full complex of minerals including Calcium, Potassium, Copper, Phosphorus, Magnesium and Iron.

Triple Butter Hydrating Blend – Shea, Cocoa and Mango Butter are combined to provide ultra-luxurious, long-lasting hydration.

Crithmum Maritimum – A marine botanical that supplies oxygen-rich nourishment to the skin.

Zostera Marina Extract - A marine botanical that helps accelerate collage synthesis and increase epidermal water to maintain skin hydration.

Vitamin complex - (Vitamin A, B, C and E) Increases the skin’s elasticity while delivering an intensive level of antioxidant properties to help repair and prevent cell damage in the tissues.

H20 Plus’ entire array of sea-derived skincare, spa, bath, gifts and accessories can be found through the company's North American retail stores, the company website at www.h2oplus.com, or by calling 1-800-242-2284.

For more information on H2O Plus, please contact Kerri Lee Ross or Denise Kreft of Siren PR at 212.625.3500 or Kerri@sirenpr.com/Denise.Kreft@sirenpr.com.


Tuesday, July 15, 2008: Sleep it off…
Advanced Night Treatments from H20 Plus Introducing Night Oasis™ Overnight Moisture Lock and Night Oasis™ Overnight Eye Complex

Maximize your beauty rest and let skin recuperate from the adverse effects of daily environmental stressors with H20 Plus’ latest addition to the Night Oasis™ line. Throughout the day, skin looses moisture causing fine lines, poor elasticity and a dull complexion. To address this skincare issue, H20 Plus’ introduces advanced overnight treatments created to work in combination with its best selling Night Oasis™ Oxygenating Rejuvenator. H20 Plus’ Night Oasis™ Overnight Moisture Lock and Night Oasis™ Overnight Eye Complex enhance moisture retention and skin revitalization benefits overnight.

For optimal evening benefits, Night Oasis™ Overnight Moisture Lock is applied over Night Oasis™ Oxygenating Rejuvenator to seal in the oxygen-rich formula. The overnight, leave-on mask boosts the skin’s moisture levels and helps prevent dehydration. In the morning, skin is revitalized, plumped and protected from environmental aggressors.

An intensive formula for the eyes, Night Oasis™ Overnight Eye Complex is designed to complement Eye Oasis™. Whether used in synergy with the Eye Oasis™ as an overnight eye mask or alone as an intensive daily eye treatment, Night Oasis Overnight Eye Complex™ replenishes moisture and collagen levels in the delicate eye area. Packed with peptides and proteins, the appearance of fine lines and wrinkles are minimized overnight for a more youthful appearance.

Formulated with H20 Plus’ exclusive Sea Mineral Complex™, Night Oasis™ Overnight Moisture Lock and Night Oasis™ Overnight Eye Complex contain Fucus Serratus Extract, a brown algae from the Atlantic Ocean that improves the skin’s barrier and guards against further moisture loss. A multivitamin complex that includes the antioxidant blend A, C and E, increases skin’s elasticity and helps to repair and prevent cell damage.

Night Oasis™ Overnight Moisture Lock Benefits:
· Soothes and treats skin with a silky, oil-free formula
· Provides increased protection against nightly dehydration
· Boosts moisture retention to help reduce the signs of aging

Night Oasis™ Overnight Eye Complex Benefits:
· Seals in moisture, boosting overnight hydration and nourishment
· Contains peptides and proteins to assist in restoring collagen levels
· Hydrates and revitalizes the delicate eye area
· Assists in the reduction of fine lines and wrinkles

Night Oasis™ Advanced Night Treatments Ingredients:

Sea Mineral Complex™ – H20 Plus’ exclusive system, designed to deliver key ingredients to the skin, is comprised of sea-derived sodium, magnesium, potassium and calcium.

Fucus Serratus Extract – A hydrating blend of anti-aging marine extracts sourced from brown algae that improves skin’s texture and firmness, while protecting its natural barrier. Skin is more resilient against external influences and environmental damage is reduced.

Hydrating Marine Blend (wakame, sea lettuce, sea fennel) – Marine botanicals deliver an intense level of moisture to protect, nourish and replenish skin.

Vitamin Complex (Vitamins A, B, C and E) – Contains vitamins to increase the skin’s elasticity and antioxidant properties promote cell repair and prevent against future damage.

Additional Ingredients found in Night Overnight Night Oasis™ Eye Complex:

Lanablue Algae (Blue algae extract) – High levels of B Vitamins, amino acids and natural retinoids smooth the skin’s surface, reducing fine lines and wrinkles.

Active Peptides and Proteins – This powerful team assists in restoring collagen levels, minimizing the appearance of fine lines and wrinkles.

H20 Plus’ entire array of sea-derived skincare, spa, bath, gifts and accessories can be found through the company's North American retail stores, the company website at www.h2oplus.com, or by calling 1-800-242-2284.

For more information on H20 Plus please contact Kerri Lee Ross or Denise Kreft of Siren PR at 212.625.3500 or Kerri@sirenpr.com/Denise.Kreft@sirenpr.com


Wednesday, July 09, 2008: Sea-ing is Believing…
H2O Plus Face Oasis™ Hydrating Treatment An international best seller for 20 years and counting

This is one oasis that isn’t an illusion.

With its water-based, vitamin-packed gel formula, H2O Plus’ Face Oasis™ Hydrating Treatment changed the traditional perception of moisturizers worldwide. An internationally best selling skincare product formulated for all skin types, Face Oasis™ Hydrating Treatment is an intensive, hydrating gel that can be used in the morning or at night. The unique lightweight creation provides a refreshing, euphoric dose of moisture that is quickly absorbed into the skin.

H20 Plus was founded over 20 years ago on the principle of establishing a clean, natural alternative to pore-clogging and oil-based skincare products prevalent on the market. H20 Plus symbolizes “water plus” natural sea-derived nutrition and state-of-the-art technology as the ultimate formula to achieving and maintaining a healthier, youthful and luminous complexion. The global beauty brand embraces the seas’ bounty of powerful vitamins, minerals, antioxidants and marine algae in formulations that nourish, protect and revitalize skin.

Sea-derived marine vegetation is rich in nutrients delivering sources of hydration and rejuvenation to the skin. Since seawater is nearly identical in physical composition to that of human body component, water and sea ingredients are easily absorbed and work efficiently with the skin’s processes. When marine vegetation is combined with H20 Plus’ liposome technology, a state-of-the-art delivery system, a naturally derived and high performance skincare collection is produced.

Packed with H20 Plus’ exclusive Sea Mineral Complex™, Face Oasis™ Hydrating Treatment invigorates and energizes skin by providing a healthy balance of nutrients. Spread a thin layer onto your face and neck to use it as a therapeutic masque. Face Oasis™ Hydrating Treatment quickly absorbs into skin promoting firmness and hydration.

Face Oasis™ Hydrating Treatment Ingredients

Sea Mineral Complex™ – H2O Plus’ exclusive system, designed to deliver key ingredients to the skin, is comprised of sea-derived Sodium, Magnesium, Potassium and Calcium.

Hydrating Blend (Sea Fennel, Sea Lettuce and Wakame) – Protects, smoothes and softens skin by delivering an intensive level of hydration to dry or dehydrated skin.

Allantoin – A soothing, non-irritating component that has the ability to help heal the skin and stimulate the growth of healthy tissue.

Provitamin B – A Vitamin B complex that has moisturizing properties to help restore and maintain natural skin moisture. It has anti-inflammatory properties calms irritated skin and promotes skin firmness.

About H20 Plus

The H2O Plus skincare brand spans an array of categories including: Oasis™ Collection Oil Free Hydration System, Sea Results Anti-aging System, Sea Clear Oil Management System, WaterWhite Skin Brightening System, and Aqualibrium Skin Balancing System. Other H2O Plus branded body lines include a Complete In-Home Spa Collection, Bath Aquatics and Exotics, Bath Luxury and Bath Nourishments. The company introduces cutting-edge formulations and technological advances with approximately 30 new products annually.

H20 Plus’ entire array of sea-derived skincare, spa, bath, gifts and accessories can be found through the company's North American retail stores, the company website at www.h2oplus.com, or by calling 1-800-242-2284.

For more information on H20 Plus please contact Kerri Lee Ross or Denise Kreft of Siren PR at 212.625.3500 or Kerri@sirenpr.com/Denise.Kreft@sirenpr.com.


Thursday, June 19, 2008: A Moment of Clarity
Introducing H20 Plus Anti-Acne Complexion Clearing Collection

Throw out those thick concealers and heavy foundations and let your true skin shine through. The Anti-Acne Complexion Clearing Collection from H20 Plus is a three-step anti-acne approach that exfoliates, cleanses and clarifies. All three of the oil-free, marine-derived treatments clear up acne while preventing new blemishes from forming.

EXFOLIATE
For best results, start by sweeping one dual-action, multi-textured Anti-Acne Exfoliating Cleansing Pad over entire face and neck to lift away pore-clogging dead skin cells while banishing bacteria and impurities that can cause blemishes. Packaged in a convenient jar, the Anti-Acne Exfoliating Cleansing Pads are ideal for travel or to carry in your purse.

TONE
After cleansing, the Anti-Acne Clarifying Toner is a refreshing clarifier that removes trace impurities and tightens pores without drying. The oil-controlling toner prepares the skin to receive maximum blemish reduction.

CLARIFY
The Anti-Acne Clarifying Mask is a powerful treatment that rapidly clears and rescues blemish-prone skin. Formulated with kaolin clay, the 5-minute mask draws out deep-bedded impurities while absorbing excess surface oil and minimizing the appearance of acne blemishes.

Anti-Acne Exfoliating Cleansing Pads Benefits:
· Eliminates acne-causing bacteria
· Dissolves skin-dulling dead surface cells
· Maintains the natural moisture balance of the skin

Anti-Acne Clarifying Toner Benefits:
· Removes trace impurities without drying
· Tightens pores to minimize clogging
· Prepares skin to receive maximum benefits from acne treatments

Anti-Acne Clarifying Mask Benefits:
· Purifies pores by drawing out bacteria embedded in pores
· Absorbs excess surface oil
· Minimizes the appearance of acne blemishes


Anti-Acne Complexion Collection Ingredients:
Sea Mineral Complex™ – Comprised of sea-derived sodium, magnesium, potassium and calcium.

Salicylic Acid – A beta-hydroxy acid found in birch and willow trees that exfoliates surface skin cells to help clear clogged pores and reduce acne breakouts.

Vitamin Complex (Vitamins A, C and E) – Increases the skin’s elasticity and reduces the visible signs of cellular damage while antioxidant properties repair and prevent cell damage in the tissues.

Oil-controlling marine blend (Gigartina, Neptune Kelp and Dulse) – An exclusive H20 Plus marine algae blend that provides natural astringent properties while helping to reduce excess oil.

H20 Plus’ entire array of sea-derived skincare, spa, bath, gifts and accessories can be found through the company's North American retail stores, the company website at www.h2oplus.com, or by calling 1-800-242-2284. <
br> For more information on H20 Plus, please contact Kerri Ross or Denise Kreft of Siren PR at 212.625.3500 or Kerri@sirenpr.com/Denise.Kreft@sirenpr.com


Thursday, May 29, 2008: H2O PLUS PARTNERS WITH GOLDMAN SACHS URBAN INVESTMENT GROUP AND CORDOVA, SMART & WILLIAMS, LLC
~Signals Domestic & International Growth for Chicago-Based Beauty Brand~

H2O Plus, a leading developer, manufacturer, marketer and distributor of water-based, sea-derived skincare products for the face and body, announced today that Goldman Sachs Urban Investment Group (“Goldman Sachs”) and Cordova, Smart & Williams, LLC (“CSW”) have partnered to make a significant investment in the company. This financial investment will maximize H2O Plus’ goals and its potential for growth both domestically and internationally. Additional details of the partnership were not disclosed.

Positioned in the prestige category, H2O Plus is vertically integrated and distributes its products through company-owned stores, specialty retailers, upscale department stores and website. Founded in 1989 by visionary Cindy Melk, the brand quality and originality has propelled H2O Plus to a $100 million international business.

“This is an exciting milestone for our company,” said Melk. “Goldman Sachs’ investment in the company speaks to our proven success and future promise. Having world-class business partners who recognize the potential of H2O Plus and the marketplace will enable the brand to reach even greater heights.”

Despite the current economic environment, the H2O Plus business has continued to grow, as evidenced by this year’s 25 percent increase in sales. The unique brand concept of “water plus” natural ingredients, formulation integrity and clean minimal packaging resonates with modern consumers worldwide.

“Our attraction to this investment has been on the strength of the H2O Plus brand, combined with the growth in the market for natural products such as the sea-based formulations that are at the core of the Company’s products,” remarked Kevin Jordan, Managing Director at Goldman Sachs in the Urban Investment Group. “We’re focused on continuing to build this brand globally, and see enormous potential in front of us.”

Michael Smart, Managing Partner at CSW said, “H2O Plus presented a unique opportunity to invest in a well positioned fast growing brand name company in the natural and organic personal care products sector. “We believe that partnering our capital and resources with H2O Plus’ talented management team will position the company for future growth on a global basis.

Melk retains an ownership position in the company and will continue her role as Chief Creative Officer. The balance of the H2O Plus Executive Committee, including President and CEO Bob Seidl and CFO Scott Oats, will remain in their present roles. Headquarters will remain in Chicago.

About H2O Plus, LLC: H2O Plus, LLC is a leading developer, manufacturer, and marketer of prestige, branded, water-based skincare products for the face and body. The company markets an expansive portfolio of 500 proprietary, company-owned formulations based on the principle of establishing clean, natural alternatives to the pore-clogging products pervasive in the personal care products market. Through its unique ingredient concept, H2O Plus combines “water plus” natural sea-derived nutrients and state-of–the-art technology to improve and maintain healthy and youthful-looking skin. For more information on H2O Plus, please visit www.h2oplus.com.

About Goldman Sachs Urban Investment Group: The Goldman Sachs Urban Investment Group is part of the Merchant Banking Division within The Goldman Sachs Group, Inc. (NYSE: GS), that invests growth capital in ethnic minority-owned or targeted businesses and urban real estate. Founded in 1869, Goldman Sachs is a leading, global investment banking, securities and investment management firm. The firm is headquartered in New York and maintains offices in Atlanta, Miami, Chicago, Houston, San Francisco and Los Angeles. To learn more about the Goldman Sachs Urban Investment Group, please visit www.gs.com/uig.

About Cordova, Smart & Williams, LLC: Cordova, Smart & Williams, LLC, is a New York based private equity firm specializing in leveraged buyouts, recapitalizations, and growth capital financings for middle market companies in the general industrial and consumer products sectors. For more information, visit www.cswprivateequity.com.


Wednesday, April 16, 2008: Good Night, Sleep Tight...Introducing New Sea Results Collection
Introducing New H2O Plus Sea Results Overnight Perfecting Peel and Sea Results Deep Sleep Recovery Cream

Enhance the power of "beauty sleep" with the skin-rejuvenating benefits of two new dual-action beauty treatments from H2O Plus. The sea-derived skincare company introduces two innovative products to the Sea Results anti-aging line. Awake with a revitalized complexion after using the Sea Results Overnight Perfecting Peel and Deep Sleep Recovery Cream.
A unique, multi-active, 100% oil-free serum, Sea Results Overnight Perfecting Peel gently resurfaces skin texture and smoothes the complexion to reveal improved skin tone and vibrancy. The brand’s exclusive Sea Mineral Complex™ delivers glycolic and salicylic acid to dissolve dead skin cells, stimulate cell renewal and restore balance to oily and dry areas. For optimum results, this high-performance liquid peel is designed for use on a cleansed face every night in conjunction with the application of the Sea Results Deep Sleep Recovery Cream. Created with the collagen-strengthening power of Kudzu Root extract, the moisturizing cream infuses the skin with a mega-dose of amino acids to restore and strengthen natural collagen proteins.
Sea Results Overnight Perfecting Peel Benefits:
· Restores vibrancy and revitalizes all skin types
· Replenishes skin’s moisture and protects against irritation
· Helps reduce visible fine lines and wrinkles
· Delivers balanced tone and clarity
· Unclogs and refines the appearance of pores
Sea Results Deep Sleep Recovery Cream Benefits:
· Firms and tones while restoring facial contours
· Stimulates the production of healthy collagen and elastin
· Delivers intensive hydration for a rested, youthful appearance
Sea Mineral Complex™ – H2O Plus' exclusive signature formulation of sea-derived sodium, magnesium, potassium and calcium works as a moisture transportation system to maximize delivery of marine botanicals, extracts and other key ingredients.
Anti-Aging Blend – (Himanthalia, Spirulina, Nori) Boosts the effectiveness of the reparative work done naturally by the skin. Rich in a full complex of minerals including Calcium, Potassium, Copper, Phosphorus, Magnesium and Iron.
Hydrating Blend – (Wakame, Sea Lettuce, Sea Fennel) Protects, smoothes and softens skin by delivering a renewing level of hydration to dry skin.
Glycolic Acid – An alpha-hydroxy acid derived from sugar cane. Helps to rapidly resurface and exfoliate dead surface skin cells for a fresher, glowing complexion with fewer fine lines and wrinkles.
Salicylic Acid – A beta-hydroxy acid derived from the bark of birch and willow trees. Dissolves dead or flaky cells to improve skin tone and texture over time.
Vitamin Complex – (Vitamins A, B, C and E) Increases the skin's elasticity and reduces the visible signs of cellular damage while protecting against future fine lines and wrinkles. Antioxidant properties repair and prevent cell damage in the tissues.
H2O Plus' entire line of sea-derived skincare, spa, bath, gifts and accessories are available at the company's North American retail stores, www.h2oplus.com or by calling 1-800-242-2284.
H2O Plus' entire line of sea-derived skincare, spa, bath, gifts and accessories are available at the company's North American retail stores, www.h2oplus.com or by calling 1-800-242-2284.

For more information on H2O Plus, please contact Kerri L. Ross or Rachel Shell of Siren PR at 212.625.3500 or Kerri@sirenpr.com/Rachel.s@sirenpr.com.


Wednesday, April 16, 2008: Get the “Skinny” on the Latest from H2O Plus
H2O Plus Introduces SPA Contour Defense Slimming Serum

Just in time for bathing suit season, H2O Plus introduces the innovative SPA Contour Defense Slimming Serum designed to hydrate skin and sculpt the body for a smoother-looking silhouette. Formulated with a variety of active, sea-derived ingredients, the serum improves elasticity and helps fortify collagen fibers that tighten skin. SPA Contour Defense Slimming Serum is your first step in achieving a beach-ready body for the summer.

The SPA Contour Defense Slimming Serum’s high-performance, body-contouring formula is combined with a stimulating massage roller to help encourage the breakdown of fat deposits, reduce the look of cellulite and combat dimpling. By combining Quinoa Seed Extract and amino acids with nourishing marine algae and multi-vitamins, H2O Plus has created an effective formula that protects against the loss of elasticity while maintaining the skin’s natural moisture barrier. Applying twice daily with the product’s built-in massage roller helps contour the abdomen, hips and thighs for a slimmer, smoother silhouette.

SPA Contour Defense Slimming Serum Benefits:
· Stimulates the breakdown of localized cellulite deposits
· Firms and tones body contours delivering a “sculpted” appearance
· Improves elasticity and helps fortify collagen fibers

SPA Contour Defense Slimming Serum Active Ingredients:
· Quinoa Seed Extract – A herbaceous plant native to South America that demonstrates lypolitic (draining) properties and diminishes the appearance of existing fat deposits. (H2O Plus products contain organic Quinoa Seed Extract from Canada)
· Amino Acids – Provides an intense level of moisture retention to heal and soothe stressed and/or irritated skin.
· Hydrating Marine Blend (Wakame, Sea Fennel, Sea Lettuce) – Protects, smoothes and softens the skin by delivering an intensive level of hydration to dry and/or dehydrated skin.
· Multi-vitamin Complex (Vitamins A, C and E) – Increase the skin’s elasticity. Antioxidant properties help repair and prevent cell damage.

H2O Plus’ entire line of sea-derived skincare, spa, bath, gifts and accessories are available at the company’s North American retail stores, www.h2oplus.com or by calling 1-800-242-2284.

SPA Contour Defense Slimming Serum SRP: $42.00 USD

For more information on H2O Plus please contact Kerri L. Ross or Rachel Shell of Siren PR at 212.625.3500 or Kerri@sirenpr.com/Rachel.s@sirenpr.com.


Wednesday, January 23, 2008: INtroducing New Ice Water, A Sensory Stimulating Spa Collection to Purify Skin
Chicago, IL— Wake up and recharge your skin and senses with the uplifting Ice Water Cooling Shower & Body Collection created by H2O Plus

This quartet of sensory stimulating Ice Water Spa essentials will help you keep cool amid steamy weather or stressful situations when you need a beauty boost.

Each blend is infused with a minty mega dose of Menthol that ignites energizing essential oils of Peppermint, Clove and Ginger to revive, wake up and recharge the senses. Hydrating marine algae and aloe vera combine with multi-vitamins to maintain moisture.

Aromatherapy on the go, the clever Ice Water Cooling Aromaplus ($12 US / $16 CDN) is perfect for your purse, desk drawer or beauty bag. This portable aromatherapy roll-on is an acupressure tool that helps increase energy and alertness while promoting stress relief.

Refresh yourself from the neck down with the purifying Ice Water Cooling Mint Body Mud ($18.50 US / $25 CDN), a refining mask that improves skin tone and texture. Mineral rich Kaolin Clay vacuums pores while polishing grains buff away dead surface cells. Apply a thick layer all over the body, or spot treat especially rough areas, for 10 minutes and then massage off in shower or bath for luminous skin.

Tingle with tension-relief by indulging in the Ice Water Cooling Mint Body Wash ($16.50 US/ $21.50 CDN). Revitalize after a steamy summer day, a strenuous workout or whenever you need to cool down the mind and body. You can use as a deeply purifying bath by running under water or use with a loofah as an all over body cleanser.

Infuse yourself and your at-home spa environment with an invigorating burst of aromatic essential oils with the Ice Water Shower Scent ($15 US / $18.50 CDN). Spray into the steamy shower air to enhance the atmosphere and soothe your senses for a truly enlivening experience.

The H2O Plus skincare, spa, bath and gifting collection is available through the company's North American retail stores, at www.h2oplus.com, or by calling 1-800-242-2284. For further information, please contact Harrison & Shriftman at 917-351-8600.


Wednesday, January 16, 2008: Plump Your Pout With Hint of Tint
H2O Plus Introduces Lip Oasis 48-Hour Plumping Gloss in Three Sheer Colors

Chicago, IL—Just in time for spring, H2O Plus introduces a lip plumper that will give you the prettiest pucker in town. With flowers budding all around, your lips can stop hibernating and blossom with the beautiful landscapes of the season.

The H2O Plus Lip Oasis 48-Hour Plumping Gloss ($26 US / $37 CDN) instantly adds lasting, visible volume to lips by using a deep penetrating formula with patented marine collagen micro-spheres™ to soften, plump and redefine the look of the lip contour for up to 48 hours. Available in three beautiful shades: Tempt (Sheer Nude), Tickle (Sheer Pink) and Tipsy (Sheer Coral), the gloss enhances the natural lip shade by adding a sheer tint of glossy color. Working with the body’s own moisture to naturally smooth fine lines, Lip Oasis conditions and hydrates for softer, supple, more youthful lips.

Marine Collagen Micro-Spheres™ - Seek out the body’s natural moisture to trigger an instant “swelling” effect resulting in amplified lip volume and fullness.

Hydrating Blend Protects, smoothes and softens the skin by delivering (wakame, sea fennel, sea lettuce) an intensive level of hydration to the skin that is dry or dehydrated.

Anti-Aging Blend - Boost the effectiveness of the reparative work done (himanthalia, spirulina, nori) naturally by the skin by supplying a full complex of minerals including calcium, potassium, copper, phosphorus, magnesium and iron.

Multivitamin Complex - Helps increase the skin’s elasticity while delivering an (vitamin A, C & E) intensive level of antioxidant properties to help repair and prevent cell damage in the tissues.

The H2O Plus skincare, spa, bath and gifting collection is available through the company's North American retail stores, at www.h2oplus.com, or by calling 1-800-242-2284. For further information, please contact Harrison & Shriftman at 917-351-8600.



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