SHOP FOR MOM
Mother's Day is May 9th! Start shopping for mom now with our favorite gifts for mom.
With every $50+ purchase, you'll receive your choice of a free mini as our gift to you.
DECODING JAPANESE SKINCARE
The secret to Japanese skincare? Simplicity.
Learn more about how our signature skincare regimen is inspired by Japanese skincare with products that go beyond hydration.
DISNEY MINI TRAVEL FAVORITES
Bring the magic of a Disney vacation with you wherever you go!
This limited-edition travel set contains all the body care essentials you need to stay clean, hydrated, and daydreaming about your next Disney Resort stay.
Skincare Bundles
Save 10% when you shop our new skincare bundles. Whether you're looking for a camera ready glow or skincare that works coast to coast, there's a bundle for everyone.
Shop & SavePerfectly Hydrated
"Blue gel" and "blue cream" fans rave about how these powerhouse moisturizers have protected their skin's longevity, keeping them hydrated all day, even in dry climates and harsh winter months.
Learn MoreSkin sensitivity
Currently experiencing skin sensitivity? That's a notification from your skin that you need to adjust your skincare routine.
Learn more about our best tips and tricks to help skin sensitivity.
Our Clean Collections
DETOX COLLECTION
Protects skin from environmental pollutants with white clay, providing immediate and lasting moisture for improved radiance and luminosity. Enjoy the refreshing white tea and ginger scent.
Hydration Age Renew Collection
A luxurious age-defying skincare experience. Made in Japan. Compliant with clean EU formula standards. Formulated without parabens, sulfates, phthalates, mineral oil, formaldehyde and more.
shop nowBEYOND HYDRATION
Our products start with breakthrough hydrating water technology and go beyond. Diving into textures that pique our curiosity. Weaving through formulas bursting with color.
Effective, Japan-designed skincare curated with clean ingredients.
Customer Reviews
JAPANESE-INSPIRED 4-STEP HYDRATION
THE 20/20 CLEAN PROJECT
We've spent 30+ years perfecting hydration with a blend of creativity and science. Now, see how we're reshaping the future of skincare.