LIMITED EDITION

ALLURE STORE DUO

For a limited time, shop the products products that are featured in the Allure Store in NYC, as a bundle!

Plus, you'll save 15% when you shop this limited edition bundle!

SHOP BUNDLE
SHOP BUNDLE
HYDRATION SENSITIVE ANNIVERSARY

TAILORED FOR YOU

Did you know that 50% of women globally have sensitive skin? Our solution for sensitive skin features ultra-gentle, water-based formulas that help soothe skin sensitivity.

Dermatologist tested. Non-Irritating. Non-Sensitizing.

SHOP SENSITIVE SKIN SOLUTIONS
SHOP SENSITIVE SKIN SOLUTIONS
FAN FAVORITE

HYDRATION OASIS

Our fan-favorite, Hydration Oasis skincare collection features powerful ingredients such as Mini Hyaluronic Acid and our proprietary Hydro-Amino Infusion for your most hydrated skin yet.

SHOP HYDRATION FAVORITES
SHOP HYDRATION FAVORITES
NEW

BODY CARE REIMAGINED

We’ve taken your favorite H2O+ body care and made it even cleaner. Now featuring natural fragrances, you’ll recognize with improved textures and colors for a heightened sensorial experience.

Shop Sea Salt
Shop Sea Salt
NEW

BODY CARE REIMAGINED

We’ve taken your favorite H2O+ body care and made it even cleaner. Now featuring natural fragrances, you’ll recognize with improved textures and colors for a heightened sensorial experience.

Shop Eucalyptus & Aloe
Shop Eucalyptus & Aloe
NEW

ALL YOUR DETOX NEEDS

Give your skin a hydrating detox with our brand NEW Detox White Clay Body Wash. It’s the perfect complement to our full Detox collection, finished with a fresh white tea and ginger fragrance.

Shop Now
Shop Now
SHINE BRIGHT

YOUR SUMMER GLOW

Shine bright with our new Age Renew Neck & Décolleté Cream features a golden hue and pearlescent pigment.
Get ready to glow from head to toe all summer long.

LET'S GLOW
LET'S GLOW
SHOP & SAVE

SKINCARE BUNDLES

Our bestselling H2O+ products are now available as skincare bundles! Shop and save 10% when you shop Bay Area Besties, Redness Reducing Superstars, and more!

SHOP BUNDLES
SHOP BUNDLES
NEW

UNPLUG
“TECH-NECK”

Combat the effects of so much looking down with our new Age Renew Neck & Décolleté Cream. With a clean formula and clinically proven results, it targets the root cause of neck aging.

SHOP NOW
SHOP NOW

Our Clean Collections

NEW! MOOD-BOOSTING BODYCARE: REFRESH SEA SALT

Hydrate your skin with our brand-new Refresh Sea Salt, featuring an uplifting aroma of peppermint. This body collection features crisp, clean formulas that are designed with mood-boosting benefits to leave your senses revitalized.

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NEW! MOOD-BOOSTING BODYCARE: REVITALIZE EUCALYTPUS & ALOE

Our brand-new Revitalize Eucalyptus & Aloe body care features formulas that deeply hydrate your skin, while lifting the senses with the crisp scent of eucalyptus. This body collection deeply hydrates your skin, designed with mood-boosting benefits and crisp, clean formulas.

SHOP NOW

HYDRATION OASIS

Using lightweight, gentle layers, the Hydration Oasis 4-Step AM/PM System with Hydro-Amino Infusion delivers deeper, lasting hydration and helps boost skin’s own renewal process.

SHOP NOW

CONFIDENCE IS BEAUTIFUL

Hold your head high, knowing the skin of your neck and décolleté are beautiful and youthful looking. Your secret weapon? Our new Age Renew Neck & Décolleté Cream.

shop now

BEYOND HYDRATION

Our products start with breakthrough hydrating water technology and go beyond. Diving into textures that pique our curiosity. Weaving through formulas bursting with color.

Effective, Japan-designed skincare curated with clean ingredients.

Customer Reviews

“From the first day I used this moisturizer, I was hooked. I had been looking for something to soften and hydrate my skin for at least 24 hours! This moisturizer delivers! ”
- Jennifer
“Love this! My skin immediately feels smoother and tighter, and looks brighter.”
- Lilian S
“Leaves skin smoother and difference is readily noticeable. I have several ask, "What are you doing to your face? It looks great."”
- Linda N
“I fell in love with this eye cream the moment I used it. I've been using it now for a month and I see my fine lines softening and the skin around my eyes has a plumpness and healthy glow.”
- Jennifer
“From the start this product has delivered hydration to my skin as well as much needed boost to its appearance. As a healthcare provider that wears a mask up to 12 hours a day this is essential!”
- Laura

JAPANESE-INSPIRED 4-STEP HYDRATION

STEP 1
Hydration Oasis
Hydration Oasis Creamy Foaming Cleanser
$28
STEP 2
Hydration Oasis
Hydration Oasis Priming Water Essence
$40
STEP 3
Hydration Oasis
Hydration Oasis Moisture Replenishing Serum
$54
STEP 4
Hydration Oasis
Hydration Oasis Refreshing Gel Moisturizer
$42

THE 20/20 CLEAN PROJECT

We've spent 30+ years perfecting hydration with a blend of creativity and science. Now, see how we're reshaping the future of skincare.

Woman with Hands held up to her Face and Eyes Closed
INTRODUCING A NEW H2O+
CURATED CLEAN FORMULAS
JAPANESE QUALITY STANDARDS
FOLLOW EU COSMETIC REGULATIONS

BESTSELLING PRODUCTS

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