Skin Tips: Sensitive Skin

May 14, 2020

Over 50% of women and 38% of men self-report experiencing sensitive skin. Often characterized by redness and dryness, those with sensitive skin may also experience tightness and/or itchiness.

Some of the main causes of sensitive skin are as follows:

Weakened Skin Barrier: When the skin’s barrier is weak, skin cannot retain moisture properly, leading to dry and tight skin

External Factors: When skin is exposed to allergens or pollutants, skin may produce a reaction that causes redness and itchiness

Internal Factors: A lack of sleep, poor diet, or changes in hormone levels can lead to temporary sensitivity in the skin

Woman with water drops floating around her head


Often times, skin sensitivity is treated with products that are too rich (i.e. heavy hydration that can overwhelm/clog skin) or with products that do not treat the cause of sensitive skin but merely try to manage the symptoms. 

 By gently hydrating the skin, and reinforcing skin’s natural defenses, symptoms of sensitive skin can subside. A routine that incorporates multiple layers of lightweight hydration can help target dryness and redness, without furthering skin sensitivity. H2O+ has developed a skincare system called Hydration Sensitive, which is formulated to help shield skin from irritants and alleviate skin sensitivity – all with lightweight hydration.

STEP 1 - Hydration Sensitive Gel Cleanser: cleanses without irritating

  • An everyday cleanser designed for sensitive skin
  • Removes makeup, dirt, and other impurities without irritating skin
  • Refreshes skin while maintaining skin’s moisture balance

STEP 2 - Hydration Sensitive Essence: adds hydration to relieve dryness

  • Softens, hydrates, and preps sensitive skin to maximize serum and moisturizer benefits
  • Infuses skin with essential hydration for a smoother, calmer-looking complexion

STEP 3 - Hydration Sensitive Skin Milk: adds hydration to relieve dryness and calm redness

  • A soothing concentrate that relieves dryness and the appearance of redness of the skin
  • Lightweight hydration soaks into the skin, providing comfort to reactive skin
Before and After Hydration Sensitive Milk Serum

STEP 4 - Hydration Sensitive Moisturizer: soothes skin and relieves tightness

  • A velvety gel that incorporates the richness of a cream to provide non-irritating hydration
  • Gentle hydration leaves skin feeling comfortable and refreshed
  • Supports skin health, by helping to maintain a balance of comfort and hydration



Happy Birthday, Hydration Sensitive!

It’s been one year since our Hydration Sensitive Collection launched and we couldn’t be more excited to be a part of your skincare journey. In honor of its first birthday, we sat down with our CEO, Junko Gomi, to learn about the origins behind the collection, and glean some of her personal skincare tips.

The Inspiration for Hydration Sensitive…

Image of H2O+ CEO, Junko Gomi

Following the H2O+ belief that skincare should be vibrant and exciting, our Hydration Sensitive collection was developed to be the sister collection to Hydration Oasis. “Those with sensitive skin should have access to the same types of vibrant and exciting products that everyone else has,” Junko stated, “I don’t want you to compromise just because you have sensitive skin.”

Hydration Sensitive is a clean skincare collection that is specially designed for those with sensitive skin. Each clean formula is formulated without parabens, phthalates, or mineral oil, and excludes 1,300+ other ingredients that are banned in the EU. 

Junko’s Tips for Sensitive Skin

“Use only what your skin needs, keep it simple.”

The best way to treat sensitive skin? Take it slow, keep it gentle. While it may be tempting to try a cocktail of different products all at once, this can actually worsen the condition of sensitive skin. Products that are overly rich in texture can actually overwhelm skin and lead to clogged pores and congestion. Applying products with your hands allows you to “get to know” your skin and feel for what your skin needs. Is your skin dry or dehydrated? Prone to breakouts? Getting to know your skin allows you to adjust for the optimal level of hydration, the building block of healthy, happy, skin.

 “The most important thing is to never skip essence,” Junko explains. “It provides water-based hydration that all skin types can benefit from.” On days when your skin is feeling overwhelmed, it’s ok to skip your serum or moisturizer and let your skin breathe instead. Light layers of hydration can help ensure sensitive skin is “protected” from further aggressors. Using only what your skin needs is the key to vibrant skin.



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