Our Story

Our Story

Beauty Begins Within

H2O+ Beauty was founded in 1989 with the goal of encouraging women to define beauty on their own terms. Founder Cindy Melk believed that pure water was the key to creating products that enhanced and protected natural beauty. She aimed to arm her customers with these tools to look and feel their best, empowering them to reclaim their own definitions of beauty.

The Power of Pure Water

We start with the most vital. life-giving compound on the planet, water. Then we enhance it with our multi-stage water filtration process to deionize and purify it. We believe that hydration is the source of beautiful skin so we combine the power of pure water with the latest advances in skincare technology to create smart. effective, and performance-driven products that deliver results.

KEY INGREDIENTS

We search the globe for botanicals and extracts that maximize the hydrating power of pure water. Water, in turn, transforms these key ingredients into their most powerful form.

NO PARABENS, PHTHALATES, OR MINERAL OILS

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SKIN CARE TECHNOLOGY

Within our labs, we work to research and develop the latest advances in skin technology, resulting in performance-based formulas that dramatically enhance skin's health, complexion, and glow.

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