Our History


H2O+ Beauty is built on the philosophy that effective skincare doesn't need to be complicated.

Recognizing untapped potential in one of the earth’s most powerful resources, founder Cindy Melk launched the brand in 1989 with products that leveraged the hydrating power of pure water. Ever since, we’ve been experimenting, testing, and refining formulas to maximize their power and effectiveness.


With a mix of products tried and true, and a pipeline of new innovations, the company's popularity continues to grow as savvy beauty mavens seek out more effective, straightforward solutions to their skincare needs.

Dive in, The Water's Pure

We believe that great skin care starts with Pure Water and ends with measurable, proven results. H2O+ products blend clinically tested ingredients with carefully curated botanicals and extracts and feature innovative formats and transformative textures. Smart, effective, dermatologist tested.

No parabens, phthalates, or mineral oils