Our History

Our History

H2O+ Beauty is built on the philosophy that effective skincare doesn't need to be complicated.

Recognizing untapped potential in one of the earth’s most powerful resources, founder Cindy Melk launched the brand in 1989 with 100 products that leveraged the hydrating power of pure water. Ever since, we’ve been experimenting, testing, and refining formulas to maximize their power and effectiveness.


CEO Joy Chen brings impassioned dedication to advancing the beauty industry, building on H2O+’s legacy of innovation. With a mix of products tried and true, and a pipeline of new innovations, the company’s popularity continues to grow as savvy beauty mavens seek out more effective, straightforward solutions to their skincare needs.


Our most popular products got a makeover! The same great products you know and love, now with new clinically proven claims. Learn where to find your favorite classic products in our new collections.

REFORMULATED WITHOUT parabens, phthalates, or mineral oils