OUR story

For over 30 years, H2O+ has been creating products that help you feel empowered and confident.

With rigorous quality standards, innovative technology, and the power of water, our collections consistently provide clean, clinically-proven hydration for vibrant skin.

OUR products

With our proprietary hydro-amino infusion and cutting-edge technology, we deliver impactful results that you can see and feel.

Each one of our facial skincare products is put through the paces of rigorous clinical trials conducted by independent third-party laboratories. These trials guarantee that our products meet the highest quality global standards while providing measurable results. 

Learn more about our ingredients

Our people

Today, we are helmed by Junko Gomi, a leader in product development who is passionate about disrupting the beauty industry with advanced, nourishing formulas that are rooted in science.

Under her leadership, we prioritized a clean-conscious reformulation of products to exclude over 1,600+ banned ingredients, meeting strict EU Cosmetic Regulations and rigid Japanese quality standards.

We are proudly committed to cruelty-free practices and to reducing our environmental impact, a promise we call “clean without compromise.” 

Clean Conscience

OUR STANDARDS

Our main priority : to make products that are effective, clean and feel amazing.

Our teams adhere to rigorous Japanese quality standards and strict EU Cosmetic Regulations. Most of our skincare products are tested through independent third-party laboratories to give you unbiased, trusted results.

EU COSMETIC
COMPLIANT

CRUELTY FREE

FOCUS ON
RECYCLABLE
PACKAGING

NATURAL
FRAGRANCE

INDEPENDENT-CLINICAL
RESULTS