Our main priority: to make products that are effective, clean and feel amazing. Our teams adhere to rigorous Japanese quality standards and strict EU Cosmetic Regulations. Most of our skincare products are tested through independent third-party laboratories to give you unbiased, trusted results.
Japan Designed, Clean Skincare.
Hydration is a basic need. For our bodies, for skin—for everything. But we need more than our basic needs met. We need more than hydration to thrive.
Working with our skincare experts in Japan, we ventured into uncharted territories to create products that went beyond hydration: diving into textures that pique curiosity. Weaving through formulas bursting with color. Unearthing clean ingredients that actually work.
Welcome to skincare that goes beyond.
Leading hydration formulas featuring proprietary water-technology. Developed with intention.
Iconic formulas loved for their pure water technology dual-delivery hydration system. Free from parabens, phthalates, and mineral oil.
H2O+ Reinvented- Japan-designed, clean skincare following strict EU Cosmetic Regulations. Products feature silky formulas and Hydro-Amino Infusion for deeper hydration.
Learn more about our product journey through PROJECT 20/20
In 1989, Cindy Melk was tired of cookie-cutter skincare. To revitalize the industry, she founded H2O+ in Chicago, using a vibrant color palette and the power of water as the foundation of and inspiration for the brand. Today, H2O+ remains committed to this creativity and water-powered efficacy in everything that we do.
We are creators focused on skincare.
Never satisfied with status quo. Always committed to evolving the industry. It's our passion, our source of joy to bring you the most creative, forward-thinking water technology to every product that we touch.