20/20 CLEAN PROJECT
The 20/20 Clean Project is our commitment to create clean products that deliver real results without compromising on the sensory experience of color, scent and texture.
We think about clean so you don’t have to.
CLEAN WITHOUT COMPROMISE
Clean Formulas + Real Results + Sensory Experience
the new clean conscience
Our Clean Conscience seal guarantees H2O+’s commitment to providing products that are safe.
We make deliberate efforts to utilize recyclable materials, switching many of our plastic jars and bottles to easily recyclable glass.
H2O+ does not conduct, commission, or act as a party to test ingredients or finished products on animals.
The US only bans roughly 30 ingredients. Europe leads the way with 1,600+ that are not allowed for cosmetic use.
H2O+ follows IFRA* guidelines that require natural fragrances to comply with ISO. We only use color with an EWG Skin Deep rating*** of 4 or lower.
**International Fragrance Association
**International Organization for Standardization’s terms and definitions.
***The EWG rating is a scale of concern posed by exposure to the ingredient with 1 being “best” to 10 being “worst.”
A LEGACY OF CLEAN
GOOD FACE PROJECT approved
The Good Face Project is a cosmetics transparency platform which aggregates scientific evidence about ingredient safety and efficacy.
H2O+ products that carry this seal comply with the Good Face Project's highest standards of safety.
We stand behind our legacy of products that were developed with the best standards available at the time, and continue our commitment to innovation.