20/20 CLEAN PROJECT

The 20/20 Clean Project is our commitment to create clean products that deliver real results without compromising on the sensory experience of color, scent and texture.

We think about clean so you don’t have to.

CLEAN WITHOUT COMPROMISE

Clean Formulas + Real Results + Sensory Experience

CLEAN FORMULAS

Our cleanest formulas yet, formulated within strict EU guidelines banning more than 1,600+ ingredients.

REAL RESULTS

We conduct clinical and consumer testing as often as possible to confirm product efficacy.

SENSORY EXPERIENCE

A defining characteristic of H2O+ products is the heightened sensorial experience that combines a vibrant clean color palette, silky textures, and a light, fresh scent.

INTRODUCING

the new clean conscience

Our Clean Conscience seal guarantees H2O+’s commitment to providing products that are safe.

PRODUCTS BEARING THIS SEAL ARE:
Housed in Conscious Packaging

We make deliberate efforts to utilize recyclable materials, switching many of our plastic jars and bottles to easily recyclable glass.

Never tested on animals

H2O+ does not conduct, commission, or act as a party to test ingredients or finished products on animals.

EU Cosmetic Regulation Compliant

The US only bans roughly 30 ingredients. Europe leads the way with 1,600+ that are not allowed for cosmetic use.

Formulated with natural fragrances and safe synthetic color

H2O+ follows IFRA* guidelines that require natural fragrances to comply with ISO.

**International Fragrance Association
**International Organization for Standardization’s terms and definitions.

A LEGACY OF CLEAN

2016
Formulated without parabens, phthalates, petrolatum, mineral oil and formaldehyde.
2020
Formulated without 1,600+ unwanted ingredients compliant with EU Cosmetic Regulations.
“FORMULATED WITHOUT” INGREDIENTS
201650016002020

GOOD FACE PROJECT approved

The Good Face Project is a cosmetics transparency platform which aggregates scientific evidence about ingredient safety and efficacy.

H2O+ products that carry this seal comply with the Good Face Project's highest standards of safety.

PROGRESS

We stand behind our legacy of products that were developed with the best standards available at the time, and continue our commitment to innovation.

1989
Introduced the original line of water-based, oil-free products
2016
Introduced a new line of products made without Parabens, Phthalates, or Mineral Oil
2019
Introduced Hydration Sensitive, the first line to meet our Clean Conscience standards
2020
Introduced three new collections that meet our Clean Conscience standards
2022
Full transformation of all products in the H2O+ line will follow our Clean Conscience standards