THE 20/20 CLEAN PROJECT

Japan Designed Clean Skincare

By looking back at our 30-year history, we see clarity into the vision for our future. Starting in 2020 we introduce new, better-than-ever products built with a high Japanese standard of quality and clean formulas that follow strict EU guidelines banning 1,367+ restricted ingredients.

CLEAN PRODUCT ADVANCEMENTS

Introducing clean without compromise: Clean Standards + Real Results + Amazing Experience

The 20/20 Clean Project was founded on a vision to create clean products that deliver real results without compromising on the sensory experience of look, feel, and scent. To realize this vision, we tapped our team of experts in Japan who have 90 years of experience developing skincare.

In addition to applying the expertise of some of the most discerning product developers in the beauty industry, we looked at EU ingredient guidelines, some of the strictest regulations in the world, as a guide to help us curate a list of clean ingredients.

The results: one of the highest ingredient standards in the industry, with the results and
amazing experience you can expect from H2O+.

Introducing the 2020 Hydration Oasis. Our classic, made better.

refreshing-gel

CLEAN, EFFECTIVE INGREDIENTS

We make a conscious effort to use only intentionally curated ingredients, meaning we include ingredients that are effective without being potentially harmful.

FORMULATED WITHOUT

Formulated without Parabens, Petrolatum, Phthalates, Sulfates (including SLS and SLES), EDTAs, Ethanolamines, Formaldehydes and Formaldehyde releasing agents, Mineral Oil, and a constantly evolving list of 1,367+ unwanted ingredients compliant with EU Cosmetic Regulations.

CONSICOUS PACKAGING

We make deliberate efforts to utilize recyclable materials, such as switching many of our jars and tubes to easily recyclable glass.

INTRODUCING THE CLEAN CONSCIENCE SEAL

The Clean Conscience seal guarantees our commitment to providing results-driven formulas with a worry-free experience.

PRODUCTS BEARING THIS SEAL ARE:

EU Cosmetic Regulation Compliant: Currently the US only bans a handful ingredients, while Europe leads the way with 1,367+ that are not allowed for cosmetic use.

Formulated with natural fragrances (ISO certified) and synthetic color with an EWG Skin Deep rating of 4 or lower (The EWG rating is a scale that determines the relative level of concern posed by exposure to the ingredient with 1 being “best” to 10 being “worst”).

Housed in recyclable glass and plastic jars, tubes
and bottles.

Not tested on animals. H2O+ does not conduct, commission or act as a party to test ingredients or finished products on animals.

Japan Designed Clean Skincare

New Hydration Oasis Collection

Our bestselling hydration line—now made even cleaner and silkier. Dips beneath the surface for deeper, lasting hydration.

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Hydration Sensitive Collection

The solution for sensitive skin. Clean formulas boasting essential hydration featuring reparative ingredients. Radiance, unbottled.

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Progress

1989
Introduced the original line of water-based, oil-free products
2016
Introduced a new line of products made without Parabens, Phthalates, or Mineral Oil
2019
Introduced
Hydration Sensitive as the first line of products following EU guidelines which bear the H2O+ Clean Conscience seal
2020
Introduced
Hydration Oasis and will be introducing new products for face & body that commit to the H2O+ Clean Conscience standards
2021
Full Line Transformation of all products in the H2O+ line will follow our Clean Conscience standards
In 1989 H2O+ launched with good-for-you, oil-free products that became synonymous with purity combined with exciting texture and colors. We have always made every effort to deliver the best products to the best of our abilities. Today, knowing more than ever about the need for transparency and responsibility in the beauty industry, we carry the spirit of progress with a product evolution that raises the bar on clean product.

We stand behind our legacy of products that were developed with the best standards available at that time. In 2020 we are evolving to bring you our best, most effective products yet using intentionally curated formulas that exclude thousands of ingredients banned in the EU.

If you have questions about the new or existing products, please send an email to our customer service team.