Our Philosophy

Beauty Begins Within

H2O+ Beauty was founded in 1989 with the goal of putting beauty back in the hands of the consumer. Founder Cindy Melk chose to break from convention and highlight the power of pure water, believing that hydration was the source of beautiful skin.

The power of plus

We combine the simplest, yet most powerful compound on the planet with the latest advances in skincare technology. The result is smart, effective, and performance-driven products that can serve as the tools for our consumer to define beauty on her own terms.

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Beauty That's More Than Skin Deep

We believe that progress is forged when communities support, challenge, and inspire women. In our work, we are inspired by the courage of our own founder and we seek to share that courage with underserved women and girls in our community.

See how we make a difference